What is CAIN?

My name is Harley Billingham. I am an 19 year old university student studying footwear design. I am the owner of CAIN.

CAIN stands for Comfort And Innovative Notion. To break this down, I believe that to be the best form of yourself you need to be comfortable. CAIN highlights this with clothing. The quality of comfort that you will receive from our products is second to none. Whether you are doing activities such as Skateboarding, Gym, Martial Arts or even just chilling you will be on an elevated level of comfort that can be achieved by no one else.

Comfort is key for me. That is why I want to reflect that within CAIN and why I constantly looking for new ideas to improve the quality of the products. If you are lucky enough to own something from CAIN then you will understand where I am coming from.

Being comfortable does not mean settling for average. Being comfortable for us at CAIN means you are relaxed enough to put 100% of your effort into the task you are trying to complete and if that is the case then there is no doubt in our mind that you will be able to achieve that.